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Trust. Quality. Experience.

Meet Greg Forest

Greg Forest seated in a dark suit beside a bright window.

Greg Forest

Greg Forest is a Palm Beach real estate advisor known for disciplined execution, design-led discernment, and calm, tactical negotiation in the most competitive arena in Florida. Born and raised in South Florida, Greg brings 13+ years of experience serving buyers, sellers, and developers across Palm Beach Island and the surrounding markets as part of SERHANT. Palm Beach with $200M+ sold since 2020. A former Division I golfer at the University of Central Florida and later a professional, he translates elite-athlete precision into every stage of the transaction: clarity of plan, attention to detail, and relentless follow-through.
 
Clients value Greg’s rare combination of competitive drive and measured judgment. He is recognized for advising developers on renovation and new-build decisions, connecting architecture and finish quality to market performance, and he has helped execute and sell multiple spec homes. His process is intentionally high-touch and proactive, with predictable update cadences that keep principals fully informed while he negotiates with composure and empathy.
 
Over the years, Greg has earned top-tier recognition at prior global luxury brokerages, and he continues to sharpen his operating system through national, accountability-based coaching. He lives in West Palm Beach with his rescue dog, Tuffy, and grounds his work in faith, service, and long-term relationships. Whether representing a design-forward new build on the Island or a discerning buyer moving for lifestyle, Greg’s north star is the same: protect the client, elevate the asset, and deliver the result.

Contact Details

Email address [email protected]
Primary phone (561) 220-2007
Address 324 Royal Palm Way Ste 300E Palm Beach FL, 33480
License #3277489
See What Our Clients Say

Testimonials

Greg was great to work with. We were referred to him as we were moving to Florida from out of state. He took time to show us homes inland and all up and down the coast so that we could find out for ourselves where we really wanted to live. He was knowledgeable of the steps through the entire process and was always available for texts or calls. Would recommend working with him and his team!
Greg was great to work with. We were referred to him as we were moving to Florida from out of state. He took time to show us homes inland and all up and down the coast so that we could find out for ourselves where we really wanted to live. He was knowledgeable of the steps through the entire process and was always available for texts or calls. Would recommend working with him and his team!
Larissa D.
Greg is an amazing realtor! He is very professional, a great negotiator, and cares greatly about his clients! I can’t say enough great things about him!
Greg is an amazing realtor! He is very professional, a great negotiator, and cares greatly about his clients! I can’t say enough great things about him!
Evan M.
Greg and his team are the best around! From small apartments to multimillion-dollar estates, the GF Team has to be the most well-rounded real estate group on Palm Beach. Not to mention, he treats his clients and partners well with handwritten letters and invites to periodic parties and events. The best thing you can do is hire this team to help you buy or sell your next home!
Greg and his team are the best around! From small apartments to multimillion-dollar estates, the GF Team has to be the most well-rounded real estate group on Palm Beach. Not to mention, he treats his clients and partners well with handwritten letters and invites to periodic parties and events. The best thing you can do is hire this team to help you buy or sell your next home!
Joel H.
Greg is a fantastic realtor! We have listed multiple properties with him and appreciate his character, negotiating skills, and attention to the photographic elements of real estate. He is wonderful to work with.
Greg is a fantastic realtor! We have listed multiple properties with him and appreciate his character, negotiating skills, and attention to the photographic elements of real estate. He is wonderful to work with.
Mary F.
Greg and his amazing, friendly team were so awesome to work with. Very good attention to detail and great customer service with a smile.
Greg and his amazing, friendly team were so awesome to work with. Very good attention to detail and great customer service with a smile.
Sheri G.
The Greg Forest Team is so professional and helpful. They are also incredibly easy and fun to work with. Would definitely recommend to anyone looking for a realtor.
The Greg Forest Team is so professional and helpful. They are also incredibly easy and fun to work with. Would definitely recommend to anyone looking for a realtor.
Ally M.
Greg and his team are the best of the best. This is not my first rodeo; I’ve been around the real estate business and have a real estate license myself. But when I needed to maximize my home sale with top-notch owner representation, Greg was recommended to me. Besides making everything easy and arranging for smooth sailing along the way, including setting up staging, which made the apartment look unbelievable, he stood in the breach and got the buyer to come way up on price to a number that I was very satisfied with. He has an easy way about him, but he is not a pushover by any means. List your home with Greg confidently and without hesitation. Like I said, he’s the best of the best!
Greg and his team are the best of the best. This is not my first rodeo; I’ve been around the real estate business and have a real estate license myself. But when I needed to maximize my home sale with top-notch owner representation, Greg was recommended to me. Besides making everything easy and arranging for smooth sailing along the way, including setting up staging, which made the apartment look unbelievable, he stood in the breach and got the buyer to come way up on price to a number that I was very satisfied with. He has an easy way about him, but he is not a pushover by any means. List your home with Greg confidently and without hesitation. Like I said, he’s the best of the best!
Philip N.
Greg and his team were helping all along the way to make sure we covered all the bases and got the home we wanted.
Greg and his team were helping all along the way to make sure we covered all the bases and got the home we wanted.
Peter J.
Our team has had the pleasure of working with Greg for a bit now. He brings ease, confidence, and genuine care to every interaction. He’s an excellent negotiator with a very in-depth knowledge base. Plus, he thoughtfully curates experiences for his clients and friends alike that reflect the elevated, polished nature of his brand. We truly value our working relationship with him and would recommend him to any client!
Our team has had the pleasure of working with Greg for a bit now. He brings ease, confidence, and genuine care to every interaction. He’s an excellent negotiator with a very in-depth knowledge base. Plus, he thoughtfully curates experiences for his clients and friends alike that reflect the elevated, polished nature of his brand. We truly value our working relationship with him and would recommend him to any client!
Makenna P.
Greg Forest at Sotheby's is the best luxury agent I have worked with on the East Coast! Greg is extremely personable, professional, accommodating, and amazing to work with. He has excellent negotiating skills, experience, local WPB knowledge, and is very connected in his community. I very highly recommend Greg if you want to work with the best in West Palm Beach and the surrounding area. Thank you, Greg, for being awesome!
Greg Forest at Sotheby's is the best luxury agent I have worked with on the East Coast! Greg is extremely personable, professional, accommodating, and amazing to work with. He has excellent negotiating skills, experience, local WPB knowledge, and is very connected in his community. I very highly recommend Greg if you want to work with the best in West Palm Beach and the surrounding area. Thank you, Greg, for being awesome!
Karl T.

Browse My

Past Transactions

  • White stucco home with a tiled tower, small balcony, palm trees, and landscaped front lawn. Sold on August 14, 2022

    $16,000,000

    130 Brazilian Avenue, Palm Beach, FL 33480

    • 6 Beds
    • 9 Baths
    • 4,955 Sq.Ft.
  • Oceanfront living room with gray sofas, colorful cushions, and floor-to-ceiling windows overlooking the sea. Sold on August 9, 2021

    $13,750,000

    2 North Breakers Row #N-42, Palm Beach, FL 33480

    • 3 Beds
    • 4 Baths
    • 3,129 Sq.Ft.
  • Mediterranean-style home with an arched veranda and balcony beside a palm-lined swimming pool. Sold on June 26, 2026

    $11,387,500

    160 Sunset Avenue, Palm Beach, FL 33480

    • 4 Beds
    • 6 Baths
    • 4,530 Sq.Ft.
  • White two-story house behind a tall hedge, with palm trees and a path leading to the entrance. Sold on March 17, 2025

    $8,557,000

    1030 Pine Point Road, Singer Island, FL 33404

    • 5 Beds
    • 7 Baths
    • 4,753 Sq.Ft.
  • Waterfront property with a broad lawn, palm-lined docks, and homes beside a calm bay. Sold on May 21, 2026

    $6,460,000

    1010 Pine Point Road, Singer Island, FL 33404

    • 4 Beds
    • 5 Baths
    • 4,106 Sq.Ft.
  • 308 BARCELONA Road Sold on October 9, 2026

    $6,125,000

    308 BARCELONA Road, West Palm Beach, FL 33401

    • 4 Beds
    • 5 Baths
    • 3,029 Sq.Ft.
  • Oceanfront bedroom with floor-to-ceiling windows overlooking a beach and turquoise water. Sold on June 6, 2024

    $5,076,361

    206 Inlet Way Ph, Palm Beach Shores, FL 33404

    • 3 Beds
    • 5 Baths
    • 4,350 Sq.Ft.
  • White two-story home with pale blue shutters, central balcony, and attached garage. Sold on April 17, 2025

    $4,705,000

    316 Monceaux Road, West Palm Beach, FL 33405

    • 4 Beds
    • 5 Baths
    • 3,730 Sq.Ft.
  • Modern waterfront condominiums with glass balconies, palm trees, and swimming pools beside the rocky shore. Sold on June 6, 2024

    $4,595,000

    200 Inlet Way Ph, Palm Beach Shores, FL 33404

    • 3 Beds
    • 4 Baths
    • 4,350 Sq.Ft.
  • Modern white home with black-framed windows, a gravel driveway, and tropical palms. Sold on June 12, 2026

    $4,250,000

    3218 S Olive Avenue, West Palm Beach, FL 33405

    • 4 Beds
    • 5 Baths
    • 2,923 Sq.Ft.
  • White two-story home with paired garages, a gated entry, and a wide brick-paver driveway. Sold on October 1, 2024

    $3,999,000

    3050 NW Radcliffe Way, Palm City, FL 34990

    • 5 Beds
    • 7 Baths
    • 5,958 Sq.Ft.
  • Living room with a white sectional sofa, built-in shelves, and balcony views of nearby buildings and greenery. Sold on February 29, 2024

    $3,610,200

    201 S Narcissus Avenue 504, West Palm Beach, FL 33401

    • 3 Beds
    • 4 Baths
    • 2,811 Sq.Ft.
  • Condominium entry hall with marble floors, a white console, and ocean views through the living room. Sold on April 30, 2026

    $2,950,000

    5050 N Ocean Dr Drive 1502, Singer Island, FL 33404

    • 3 Beds
    • 4 Baths
    • 3,136 Sq.Ft.
  • Palm Beach condominium with curved balconies, palm trees, and a landscaped entrance drive. Sold on April 22, 2026

    $2,400,000

    2660 S Ocean Boulevard 703s, Palm Beach, FL 33480

    • 3 Beds
    • 3 Baths
    • 2,606 Sq.Ft.
  • Modern white multi-story condominium with wood-slat façade, balconies, and palm-lined parking. Sold on June 6, 2024

    $2,297,000

    206 Inlet Way 2w, Palm Beach Shores, FL 33404

    • 3 Beds
    • 4 Baths
    • 2,440 Sq.Ft.
  • Single-story white home with a red tile roof, double garage, and circular stone driveway. Sold on July 2, 2024

    $2,265,000

    10 Firestone Circle, West Palm Beach, FL 33401

    • 4 Beds
    • 5 Baths
    • 3,426 Sq.Ft.
  • Modern white home with a flat roof, palm trees, front lawn, and broad driveway. Sold on October 16, 2023

    $2,175,000

    510 Upland Road, West Palm Beach, FL 33401

    • 4 Beds
    • 4 Baths
    • 2,404 Sq.Ft.
  • Modern open-plan kitchen with a marble island and ocean views through floor-to-ceiling windows. Sold on June 6, 2024

    $2,151,100

    206 Inlet Way 1e, Palm Beach Shores, FL 33404

    • 3 Beds
    • 4 Baths
    • 2,440 Sq.Ft.
  • Single-story home behind a large backyard pool, with a landscaped patio and outdoor seating. Sold on May 5, 2025

    $2,000,000

    231 Alhambra Place, West Palm Beach, FL 33405

    • 3 Beds
    • 2 Baths
    • 1,973 Sq.Ft.
  • Modern bedroom with floor-to-ceiling windows overlooking turquoise ocean water and a furnished balcony. Sold on June 6, 2024

    $1,997,000

    206 Inlet Way 1w, Palm Beach Shores, FL 33404

    • 3 Beds
    • 4 Baths
    • 2,440 Sq.Ft.
  • White two-story home with an upper balcony, brick driveway, and palm trees. Sold on November 21, 2023

    $1,700,000

    13305 NW Baywood Place, Palm City, FL 34990

    • 5 Beds
    • 5 Baths
    • 4,449 Sq.Ft.
  • White stucco Mediterranean-style house with terracotta roof, arched entry, palm trees, and a broad lawn. Sold on April 18, 2024

    $1,385,000

    13328 NW Baywood Place, Palm City, FL 34990

    • 4 Beds
    • 6 Baths
    • 3,577 Sq.Ft.
  • Balcony overlooking a palm-lined waterfront park, the water, and distant high-rise buildings. Sold on November 21, 2023

    $1,375,000

    101 N Clematis Street 503, West Palm Beach, FL 33401

    • 2 Beds
    • 3 Baths
    • 1,764 Sq.Ft.
  • Single-story home with a tiled roof, tropical landscaping, green awning, and palm trees. Sold on May 20, 2026

    $1,165,000

    310 Russlyn Drive, West Palm Beach, FL 33405

  • Pale blue stucco house framed by a huge banyan tree, with a landscaped garden and curving gravel path. Sold on September 11, 2024

    $915,409

    521 Upland Road, West Palm Beach, FL 33401

    • 3 Beds
    • 2 Baths
    • 1,341 Sq.Ft.
  • Single-story white brick home with a pale green door and a large tree shading the front lawn. Sold on April 23, 2025

    $460,000

    1720 N Ocean Breeze, Lake Worth Beach, FL 33460

    • 3 Beds
    • 2 Baths
    • 1,338 Sq.Ft.
  • Two-story cream residence with white-railed balconies, exterior staircases, and palm trees. Sold on January 26, 2024

    $407,500

    114 Cascade Lane 4, Palm Beach Shores, FL 33404

    • 2 Beds
    • 1 Bath
    • 900 Sq.Ft.
  • Two-story beige stucco home with tiled roof, double garage, paved driveway, and landscaped yard. Sold on March 31, 2025

    $390,000

    2970 SE Lexington Lakes Drive, 1, Stuart Unit: 1, Stuart, FL 34994

    • 3 Beds
    • 3 Baths
    • 1,611 Sq.Ft.
  • Two-story beige home with a tiled roof, white garage doors, and a broad paved driveway. Sold on March 31, 2025

    $390,000

    2970 SE Lexington Lakes Drive 2970, Stuart, FL 34994

    • 3 Beds
    • 3 Baths
    • 1,611 Sq.Ft.
  • Oceanfront condominium complex with white buildings, landscaped grounds, palm trees, and ocean views. Sold on November 19, 2025

    $325,000

    3450 S Ocean Boulevard 4050, Palm Beach, FL 33480

    • 1 Bed
    • 1 Bath
    • 952 Sq.Ft.
  • Two-story residential building with a covered entry, landscaped lawn, and walkway to unit B5. Sold on January 16, 2024

    $254,900

    12036 Alternate A1a B5, Palm Beach Gardens, FL 33410

    • 2 Beds
    • 2 Baths
    • 1,104 Sq.Ft.
  • Rooftop terrace with outdoor dining and lounge seating overlooking the water. Leased on April 2, 2025

    $29,500/mo

    3000 S Ocean Boulevard, 4, Palm Beach Unit: 4, Palm Beach, FL 33480

    • 4 Beds
    • 5 Baths
    • 4,951 Sq.Ft.
  • High-rise living room with gray sofas, brass chandeliers, and ocean views through large windows. Leased on April 1, 2025

    $29,500/mo

    3000 S Ocean Boulevard Ph-4, Palm Beach, FL 33480

    • 4 Beds
    • 5 Baths
    • 4,951 Sq.Ft.
  • White condominium building with balconies and palm trees at 401 Peruvian Avenue. Leased on January 1, 2025

    $23,985/mo

    401 Peruvian Avenue, 302, Palm Beach Unit: 302, Palm Beach, FL 33480

    • 1 Bed
    • 1 Bath
    • 595 Sq.Ft.
  • White Mediterranean-style home behind an iron gate, framed by palms and lush landscaping. Leased on October 1, 2025

    $22,000/mo

    308 Barcelona Road, West Palm Beach, FL 33401

    • 4 Beds
    • 5 Baths
    • 3,029 Sq.Ft.
  • 201 S Narcissus Avenue 605 Leased on September 1, 2026

    $12,400/mo

    201 S Narcissus Avenue 605, West Palm Beach, FL 33401

    • 2 Beds
    • 3 Baths
    • 2,211 Sq.Ft.
  • Waterfront dock extending into calm blue water, with distant high-rise buildings across the bay. Leased on October 1, 2025

    $6,000/mo

    1031 Pine Point Road, Singer Island, FL 33404

    • 1 Bed
    • 5 Baths
    • 3,924 Sq.Ft.
  • Single-story white home with a blue front door, concrete walkway, lawn, and mature shade trees. Leased on November 1, 2024

    $3,650/mo

    259 Bloomfield Drive, West Palm Beach, FL 33405

    • 3 Beds
    • 2 Baths
    • 1,204 Sq.Ft.
  • Single-story stucco home with a tiled roof, arched entry, palm trees, and a wide driveway. Leased on October 7, 2024

    $3,550/mo

    7469 SE Marsh Fern Lane, Hobe Sound, FL 33455

    • 3 Beds
    • 2 Baths
    • 2,017 Sq.Ft.
  • Kidney-shaped pool in a screened patio surrounded by tropical greenery. Leased

    $2,800/mo

    209 Golfview Drive, Tequesta, FL 33469

    • 3 Beds
    • 2 Baths
    • 1,638 Sq.Ft.
  • Apartment balcony overlooking leafy trees and mid-rise buildings beneath a blue, cloudy sky. Leased on January 3, 2024

    $2,450/mo

    600 S Dixie Highway 325, West Palm Beach, FL 33401

    • 1 Bed
    • 1 Bath
    • 805 Sq.Ft.
  • Single-story home with a white boundary wall, driveway, and palm trees. Leased

    $1,850/mo

    480 Mars Way, Juno Beach, FL 33408

    • 2 Beds
    • 2 Baths
    • 1,556 Sq.Ft.
  • Single-story home with a broad lawn, concrete walkway, attached garage, and tall palm trees. Leased

    $1,650/mo

    508 Captains Road, North Palm Beach, FL 33408

    • 2 Beds
    • 1 Bath
    • 1,130 Sq.Ft.
  • Compact kitchen with light wood counters, cream cabinets, and a vaulted ceiling. Leased

    $1,300/mo

    6327 Chasewood Drive E, Jupiter, FL 33458

    • 2 Beds
    • 2 Baths
    • 980 Sq.Ft.
  • Bedroom with mirrored closet doors and sliding glass doors opening to a balcony. Leased

    $1,200/mo

    2803 Sarento Place 303, Palm Beach Gardens, FL 33410

    • 2 Beds
    • 2 Baths
    • 1,149 Sq.Ft.
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